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REACH MORE PATIENTS.
GET MORE PATIENTS.
Congratulations! You have your practice. You have your website (if you don't have a website... you better get one! Click Here to get a great site!). Now what? It's time to OPTIMIZE YOUR WEBSITE SO NEW PATIENTS WILL FIND YOU! If you are not optimized, you are missing out on the best way to get more patients and increase the profitability of your practice with the least amount of effort and investment on your part. Exellent organic search results
are the key to having a successful chiropractic website! And that is
what Reach More Patients is all about. We will OPTIMIZE, PROMOTE,
TRACK and MANAGE your website's success!
Many chiropractors have
their website developed simply to have a virtual "brochure" online. It
is a place to where they can send their patients instead of just
handing out their actual brochures. In addition, they will use their
website to print on their business cards or mailings that they may do. If that is the purpose for your website, then optimizing your site
is not relevant for you.
However,
if you want your website to work for you as the perfect tool for
attracting more patients and increasing your profitabiltiy, it will
never happen unless you show up in high positions on the major search
engines' results. Potential patients will never know you are there. And
that is the importance of OPTIMIZING YOUR WEBSITE FOR THE MAJOR SEARCH
ENGINES. Click here to learn more and get your FREE analysis.
Oftentimes, even chiropractors who
invested in their websites with the intent of reaching more
patients are under the impression that "it is built... they will come".
But, how will they come if you do not show up? The major search
engines include Google, Yahoo, MSN, Ask.com, and Alta Vista. Then, there are the major websites such as AOL whose search results are actually fed by Google. 80%
of web users use one of these search engines regularly. Nearly 100%
will click on websites that show up in the organic results on the first
two pages. Website users rarely search deeper than
that. So, even if your site shows up on the third or fourth page of any
of those search engines, you are not beeing seen by potential patients.
When a potential patient is looking for chiropractic or any other service your clinic offers (such
as acupuncture, massage therapy, diagnosis techniques, etc.), if your website is not
optimized, you will not show up in a relevant position so that these
potential patients see your website.
Think like your potential patients and
do a quick check yourself. By thinking like a potential patient and going to the major search engines
to see where you rank in the search results, your search query should
not simply be for your clinic. Unless your website is brand new, you
will most likely show up (if your site does not show up in the
results... you really need
your site optimized!). However, unless you believe your potential
patients will search for you always by name, essentially using the search engines as a virtual Yellow Pages, the results of that query are
irrelevant. Instead, do a broad search using between 2 to 4
keywords (since the vast majority of website users will type 2 to 4
keywords for any particular query). For example, if you are in Atlanta,
type "Atlanta chiropractor" or "Atlanta chiropractor acupuncture" (notice: chiropractor instead of chiropractic.
- Chiropractors refer to "chiropractic" - your typical website user
will type the word with which they are most familiar - which is
"chiropractor".)
Do your search on Google, Yahoo ...and any of the
other major search engines. Who shows up highest on the first page? Continue to read your results. Look
at all the other clinics that show up on the first 2 pages of results
and what position they are in on those pages. Are you there? These
sites are well optimized - and there is no reason you should not be.
THERE ARE MANY FACTORS THAT GO INTO OPTIMIZING YOUR WEBSITE. This includes everything from the metatags built into your website code, what type of site you have (such as a regular html coded site or a Flash website), the
written content on your site, the server on which your site is hosted,
your Alexa and Google PageRank rankings, the number of visitors to
yoursite, how many other websites have a link to your site on
them, your site map, constant monitoring and tracking, and many other factors.
Just as you do with a
new patient, the first step is to see what type of care is necessary
based on you analyses and diagnosis. In that same we, our first step is
to analyze your website's keywords. CLICK HERE TO LEARN MORE AND GET
YOUR FREE ANALYSIS!
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Not
only are we the only service dedicated to the success of the
chiropractic market, but we follow the SEO strictest code of ethics.
There are many SEO websites out there that use unethical SEO
techniques. Beware of these sites. They may produce marginal results at
first, but your website will end up getting "banned" from the major
search engines. 