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SEARCH ENGINE OPTIMIZATION
FOR YOUR CHIROPRACTIC WEBSITE |
 Website optimization for improved organic results for chiropractic websites
Free Website Optimization Analysis
Achieve the best organic search results
Get the edge over your competitors' websites
Search engine submission
CUTTING EDGE TECHNOLOGY AND DEDICATED HUMAN ANALYSTS used to analyze and optimize your site
Assistance for chiropractic website developers
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We specialize in chiropractic website search engine optimization. The
first step is to analyze your website and see if it needs to be
optimized. If so, the second step is to look at the level of service
needed in order to fully optimize your site - including whether or not
it can be done (Flash websites often require more programming and
special steps in order to fully optimize the website).
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GLOSSARY OF TERMS
ALEXA - Alexa is an independent website ranking service that
rates websites based on the popularity of that site. The popularity is
a combination of several pieces of information that help create the
algorithm that Alexa uses. This includes the number of hits to your
website, the number of unique visitors to your website and other
factors. Your website should have an Alexa rating. Several of the major
search engines rank you on their page results by factoring in your
Alexa rating. If you do not have an Alexa rating, your site will not
rank as high as it can in the search engines. Check your Alexa rating
by clicking here.
If your Alexa rating is very high (in the millions), your site is not
being well represented online and you are not getting very many
visitors. The lower your Alexa rating, the better. Your rating is a
3-month average of where you rate among all the other websites on the
Internet. For example, Yahoo's rating is 1, since they are the most
visited website online.
GOOGLE PAGERANK - Google PageRank is the website ranking system used by Google and other search engines. Google
runs on a unique combination of advanced hardware and software. The
speed experienced with Google searches can be attributed in part to the
efficiency of their search algorithm. Important, high-quality
sites receive a higher PageRank, which Google remembers each time it
conducts a search. Of course, important pages mean nothing to you if
they don't match a user's query. So, Google combines PageRank with
sophisticated text-matching techniques to find pages that are both
important and relevant to searches. Thus, the higher your PageRank, the
more noticed your chiropractic website will be.
KEYWORD -Keywords
take on several meanings depending on where they are used. For the
purposes of Search Engine Optimization, keywords are phrases of one or
more words that are added to the metatags of your website's coding.
These keywords are read by the search engines' software in order to see
how they should index your website for the best search results. They
are the words and phrases that you assume a website user will type in
order to find what you offer. The best keywords integrated into your
website should be a combination of between 2 to 4 words, as that is how
the majority of website users enter their search queries. For many
reasons, your keywords should always be relevant to your website.
LINKS - Links are
"clickable" items on a website. Typically, links refer to written text
that is clickable, but graphics can also be included. Clickable
means that the visitor to the website can click on that item to be
taken to another page on a website or another website altogether. For
the best Search Engine Optimization, the more websites that have a
clickable link to your website, the higher your search engine ranking
will be.
METATAGS - Metatags
are bits of code added to your website's coding that communicates with
the search engines. These bits of code describe elements of your
website that are important to the search engines. This includes
information pertaining to your website's title, a description of your
website, the author or programmer for your website. But most
importantly, your keywords are also included in your metatags.
ORGANIC SEARCH RESULTS - Organic search results are the results
someone using one of the search engines gets when entering their
particular query. Whatever results appear, on which page, and in which
order are all part of the organic results. Organic results differ from
search engine to search engine. All major search engines also offer Pay
Per Click advertising. These results are different than organic
results, as they are results that people have bought instead of the
results that happen when a website is well optimized.
PAY-PER-CLICK (PPC) -
This is a form of Internet advertising offered by the major search
engines and also companies that enable you to advertise in the search
results. Many have found this to be a useful way to get their websites
"noticed" when people do a search query wherever they are advertising.
The most popular PPC service is Google AdWords. In difference to
gettting good, consistent results for your chiropractic website from
the search engines, PPC advertising can be extremely expensive, as you
are literally competing (bidding) against other websites that are
similar to yours. The vast majority of Internet users click on the organic results before they click on "sponsored" or PPC ads.
While PPC advertising can be a useful part of your marketing plan, the
goal of high SEO rankings should alleviate the necessity for PPC
advertising.
PROMOTE - When Reach More Patients mentions that we "promote"
your website, this promotion is specific to SEO - not advertising.
Promotion of your site means that all aspects of increasing your
website's visibility in search results are handled. This includes
promoting your website to the major search engines, sub-directories and
Internet indexes. It also includes getting your site listed on as many
relevant websites as possible (see "LINKS" above). The importance of a
marketing professional who promotes your website through various means
such as mailings, advertising and more is important and is not replaced
by having your site fully optimized.
SEARCH ENGINE - A search engine is one of numerous websites who
compile information regarding all websites on the Internet in a fashion
that enables users to find relevant information and websites based on
search queries. All search engines have software combined with
algorithms and human researchers to enable users of that search engine
to quickly and efficiently retrieve quality, relevant information based
on their search. The major search engines are Yahoo, MSN, Google,
Ask.com and AltaVista.
SEARCH ENGINE OPTIMIZATION (SEO) - The science of Search Engine
Optimization is focused on enabling websites to appear in the highest
position possible for organic search results. This includes everything
from altering a website's coding, content, metatags and keywords in
addition to acquiring links to that website, increasing the number of
hits to that website and constant monitoring of the website to keep the
ranking high. There are many components to doing this. When all
components are done correctly, a website will rank high in organic
results for relevant queries, thus, enabling that website to receive
the highest number of visitors possible.
SITEMAP - A sitemap
is a hierarchical visual model of the pages of a website. Site maps
help users navigate through a Web site that has more than one page by
showing the user a diagram of the entire site's contents. Similar to a
book's table of contents, the site map makes it easier for a user to
find information on a site without having to navigate through the
site's many pages. Relevant to SEO, a properly formatted site map
makes it easier for a search engine's software to find all of the
site's pages. Thus, the information gets indexed more efficiently,
which the search engine's software updates regularly.
SPAM / SPAMMING -
Typically, the word "spam" in relation to the Internet relates to the
unethical practice of sending uninvited emails en masse to email
addresses. However, in the world of SEO, it has an equally unethical
meaning. Spamming is a way to try to trick the software programs
that the search engines use to generate the search query results. The
idea is to bypass the rules and algorithms the search engines use to
give that website an advantage. Please note that these advantages are short-lived and can have devestating results to your website ever being optimized. The
majority of search engine companies are constantly updating their
software to be able to identify spam, as well as using human eyes to
check the quality of search queries. Spamming dilutes the quality of
search results and calls into question the accuracy of search results.
For this reason, the search engines are continuously trying to counter
the spam techniques which webmasters might be using and penalize or ban
them. They continue to reconstruct their algorithms to prevent spammers
from flooding the results page with
irrelevant or low quality content. If you use a web site promotion tool
that uses these unethical techniques, you'll put your practice's
website at severe risk.
Search engines consider the following search engine optimization techniques as SPAM:
· automatically generated doorway pages
· cloaking and false redirects
· keyword stuffing
· hidden text or hidden links
· pages loaded with irrelevant words
· duplicated content on multiple pages
· misspelling of well-known web sites
· unrelated and centralized link farms
· other methods that try to trick search engines
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